Post by blackthorne on Feb 16, 2005 3:56:41 GMT -5
Thanks to "Pokey" for this idea:
OK, this is kind of a crazy idea, but hear me out:
I know for a fact that there's a few stadiums and arenas in North America (Edward Jones Dome in STL, Air Canada Centre in TO) that have their own private microbreweries on site. I had an idea that maybe the old opera house could be transformed into a small-scale brewery, and a new exclusive Jets microbrew would make an exclusive Jets beer, maybe called "Golden Jet Brew", or "Bobby Hull's Pale Ale", or something like that. It could be sold on site for a jacked-up price to the hoity-toity VIP/club seat holders and maybe an extra 50 cents to regular patrons at the stands.
It would add more employment (jobs) for the immediate downtown area from the brewery, (maybe from the Jets, but I don't know if the NHL would allow a team to market their own beer), and it would make use of the Metropolitan Opera House. Regardless of whether or not the Jets would be allowed to have the rights to the microbrew, an affiliated side company could easily take the role of handling the exclusive rights.
We all love beer at the games, and this could easily add another couple million in annual revenues to the top of the pile.
OK, this is kind of a crazy idea, but hear me out:
I know for a fact that there's a few stadiums and arenas in North America (Edward Jones Dome in STL, Air Canada Centre in TO) that have their own private microbreweries on site. I had an idea that maybe the old opera house could be transformed into a small-scale brewery, and a new exclusive Jets microbrew would make an exclusive Jets beer, maybe called "Golden Jet Brew", or "Bobby Hull's Pale Ale", or something like that. It could be sold on site for a jacked-up price to the hoity-toity VIP/club seat holders and maybe an extra 50 cents to regular patrons at the stands.
It would add more employment (jobs) for the immediate downtown area from the brewery, (maybe from the Jets, but I don't know if the NHL would allow a team to market their own beer), and it would make use of the Metropolitan Opera House. Regardless of whether or not the Jets would be allowed to have the rights to the microbrew, an affiliated side company could easily take the role of handling the exclusive rights.
We all love beer at the games, and this could easily add another couple million in annual revenues to the top of the pile.
