Post by jimsabo21 on Dec 31, 2004 19:13:18 GMT -5
Anyone ever read "Tipping Point" by Malcolm Gladwell?
They talk about how all epidemics eventually reach a tipping point that makes them mainstream.
Examples of tipping points: A small group of teenagers in California begin wearing "Airwalk shoes", then with very little advertising, 5 years later, 2 million kids are wearing the same brand of shoes.
Another example is "Red Bull", only drunk by ravers in Europe is now the most popular energy drink with no mainstream advertising.
The principle is built on Connectors (people who know alot of people), Mavens (trustworthy people with information), and salesmen.
I have a feeling that this campaign has now reached a tipping point. In 1999, Winnipeg held the WJHC, but nobody wore their Jets jersey's to the games. Nobody seriously spoke about the NHL returning to Winnipeg.
This year, the moons aligned for us, and created a mini epidemic across Canada. The combination of the NHL lockout, the MTS Centre opening, and the WJHC being held in Grand Forks has put the hockey spotlight on Winnipeg.
TSN is reporting HUGE ratings (1.3 Million for team Canada's first game) - and each telecast, they mention the Winnipeg Jets at least twice. They also contineously show Winnipeg Jets jerseys in the crowd, and the "GO JETS GO' chants can be heard loud and clear.
The fact that the largest crowd of the tournament will be pre-season games played in Winnipeg has also been mentioned. The fact that team Canada games draw more fans that US games because the flow of traffic from Winnipeg has been mentioned. They also mentioned there was 2 hour line-ups at the border.
TSN has been our Connector, Maven, and Salesmen which might make this campaign "tip".
We always beleived here in Winnipeg, but I think the rest of the nation is now starting to believe is great for our cause.
PERCEPTION IS REALITY, and the nation perceives that Winnipeg can have an NHL team!
They talk about how all epidemics eventually reach a tipping point that makes them mainstream.
Examples of tipping points: A small group of teenagers in California begin wearing "Airwalk shoes", then with very little advertising, 5 years later, 2 million kids are wearing the same brand of shoes.
Another example is "Red Bull", only drunk by ravers in Europe is now the most popular energy drink with no mainstream advertising.
The principle is built on Connectors (people who know alot of people), Mavens (trustworthy people with information), and salesmen.
I have a feeling that this campaign has now reached a tipping point. In 1999, Winnipeg held the WJHC, but nobody wore their Jets jersey's to the games. Nobody seriously spoke about the NHL returning to Winnipeg.
This year, the moons aligned for us, and created a mini epidemic across Canada. The combination of the NHL lockout, the MTS Centre opening, and the WJHC being held in Grand Forks has put the hockey spotlight on Winnipeg.
TSN is reporting HUGE ratings (1.3 Million for team Canada's first game) - and each telecast, they mention the Winnipeg Jets at least twice. They also contineously show Winnipeg Jets jerseys in the crowd, and the "GO JETS GO' chants can be heard loud and clear.
The fact that the largest crowd of the tournament will be pre-season games played in Winnipeg has also been mentioned. The fact that team Canada games draw more fans that US games because the flow of traffic from Winnipeg has been mentioned. They also mentioned there was 2 hour line-ups at the border.
TSN has been our Connector, Maven, and Salesmen which might make this campaign "tip".
We always beleived here in Winnipeg, but I think the rest of the nation is now starting to believe is great for our cause.
PERCEPTION IS REALITY, and the nation perceives that Winnipeg can have an NHL team!