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Post by jetspy on Apr 6, 2011 11:11:43 GMT -5
South Florida Business Journal Date: Monday, April 4, 2011, 1:50pm EDT The Florida Panthers have sold the naming rights to the rink at the BankAtlantic Center to automaker Lexus, the first deal of its kind in the National Hockey League, and only the second one in major league sports, Street & Smith's SportsBusiness Journal has reported. The only other deal in the majors in which a team has sold naming rights to its playing surface is in Minneapolis, where the Minnesota Vikings in October 2009 signed the Mall of America to a three-year deal, putting its name on the Metrodome field. Lexus has been a founding partner and sponsor of the Sunrise arena’s suite/club level since the facility opened in 1998. www.bizjournals.com/southflorida/news/2011/04/04/florida-panthers-naming-rights-lexus.html |
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Post by subwayscoundrel on Apr 6, 2011 14:17:03 GMT -5
South Florida Business Journal Date: Monday, April 4, 2011, 1:50pm EDT The Florida Panthers have sold the naming rights to the rink at the BankAtlantic Center to automaker Lexus, the first deal of its kind in the National Hockey League, and only the second one in major league sports, Street & Smith's SportsBusiness Journal has reported. The only other deal in the majors in which a team has sold naming rights to its playing surface is in Minneapolis, where the Minnesota Vikings in October 2009 signed the Mall of America to a three-year deal, putting its name on the Metrodome field. Lexus has been a founding partner and sponsor of the Sunrise arena’s suite/club level since the facility opened in 1998. www.bizjournals.com/southflorida/news/2011/04/04/florida-panthers-naming-rights-lexus.htmlIf you have Center Ice, you have seen Lexus as one of their long term sponsors. Also, if you drive arouund Ft. Lauderdale, you will see the reason why !!!  |
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Post by Hobble on Apr 6, 2011 16:39:13 GMT -5
Uh... How exactly do you sell naming rights to the ice? Or did I misunderstand this?!?
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Post by trigger204 on Apr 6, 2011 16:42:48 GMT -5
Uh... How exactly do you sell naming rights to the ice? Or did I misunderstand this?!? you got it right, they basically put your logo on the ice like they would the clubs logo. It happens a lot in Europe, looks ugly. |
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Post by trigger204 on Apr 6, 2011 16:47:02 GMT -5
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Post by jetspy on Apr 6, 2011 21:27:28 GMT -5
South Florida Business Journal Date: Monday, April 4, 2011, 1:50pm EDT The Florida Panthers have sold the naming rights to the rink at the BankAtlantic Center to automaker Lexus, the first deal of its kind in the National Hockey League, and only the second one in major league sports, Street & Smith's SportsBusiness Journal has reported. The only other deal in the majors in which a team has sold naming rights to its playing surface is in Minneapolis, where the Minnesota Vikings in October 2009 signed the Mall of America to a three-year deal, putting its name on the Metrodome field. Lexus has been a founding partner and sponsor of the Sunrise arena’s suite/club level since the facility opened in 1998. www.bizjournals.com/southflorida/news/2011/04/04/florida-panthers-naming-rights-lexus.htmlIf you have Center Ice, you have seen Lexus as one of their long term sponsors. Also, if you drive arouund Ft. Lauderdale, you will see the reason why !!! I basically posted it because it seems as if they won't be relocating anytime soon. Which surprises me I might add. |
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